Web Watch: The Direct Marketers Association Gives More Pitch than Product

Press relations should be one of the core charges for an
industry association. After all, companies pay their dues to these
organizations in some part because the association gives their
industry a unified, collective voice with other sectors of the
economy, the government and the media. Add to that the fact that so
much of the press relies on the Web for its initial information on
many stories, and we think that the bar for PR functionality at
association Web sites should be set pretty high.