Trends & Tactics …

For a moment, we're going to set aside the debate over the
merits of advertising. We can all admit that Super Bowl ads have a
marked impact on consumers, who have spent days comparing notes on
the Budweiser Clydesdales' instant replay and FedEx's spoof of
"Castaway." Many have also been surfing the sites of the brands
they enjoyed most on Super Bowl night, creating dramatic traffic
spikes, according to a survey from comScore Networks: