Archive: August 2002

There may not be many launches on the horizon, but Alpinist Magazine is looking at the media landscape from a higher vantage point. The new pub will debut in November with coverage designed to “celebrate… Continued

BizSpace, publisher of several telecom Web sites, closed its doors on July 31. The company ran nine sites, including ASPconnection.com, Broadbandinfo.com, CallCenterBiz.com, CLEC.com, OpticalNetBiz.com, TelecomBiz.com, TelecomIT.com, TheIPsite.com and WirelessBiz.com. According to PRN’s sister publication, min’s… Continued

Burson-Marsteller has formed an Ethical and Social Responsibility practice in response to increased corporate scrutiny. The practice is led by Richard Aylard, Nick Bent and Louise Hawson in London; and John Clarke, Jordana Friedman and… Continued

So far, email hasn’t lived up to the promise of “interactive” PR. In fact, it hasn’t amounted to much more than another distribution channel. Granted, it may be easier for a journalist to respond to… Continued

A business isn’t sustainable without financial success, and your investor relations department would certainly never skip the annual report. But your business isn’t sustainable without social growth either, whether that means work with local charities,… Continued

There’s no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics that any practitioner worth her weight will… Continued

This week’s strategy: Don’t let a successful launch end there. After a launch campaign that landed AK Steel, an integrated steel company, in The New York Times Magazine and on the “Today” show, HSR Business… Continued

Corporate Moves Jana Ireland Shortt joins Hardee’s Food Systems as public relations manager, responsible for national and local marketing and PR. Shortt was a PR account supervisor at Adamson Inc. in St. Louis prior to… Continued

PricewaterhouseCooper’s Consulting announced a name change to “Monday” earlier this year in a move designed to separate the consulting firm from its accounting parent in stakeholders’ minds. But with the announcement that IBM will purchase… Continued

Schwartz Communications is partnering with AxiCom, a leading European technology-focused agency, to deliver computer and medical technology companies more global public relations campaigns through a single point of contact. Schwartz and AxiCom have been collaborating… Continued