PricewaterhouseCooper's Consulting announced a name change to "Monday" earlier this year in a move designed to separate the consulting firm from its accounting parent in
stakeholders' minds. But with the announcement that IBM will purchase the consulting subsidiary for $3.5 billion (see This Just In), the name Monday will most likely not be used.
Ironically, PwC Consulting's check for $5 million, purchasing the use of the Monday moniker, arrived on Monday of last week at OneMonday Group PR (whose U.S. brands include Bite
Communications and Text 100). (Somill Hwang, Bite Communications, 415/614-3625, somill. [email protected])
Monday, Monday
