The international skating community took another hit in the reputation last week when an alleged Russian crime boss was arrested on charges he tried to fix the pairs and ice dancing competitions at the Salt… Continued
Archive: August 2002
Spinning Spin-offs
August 5th, 2002 by PRNEWSThe number of spin-off companies has doubled over the past decade, according to brand management and consulting firm Lippincott & Margulies, and it wanted to know how the successful spin-offs manage their communications. The company… Continued
An Ethical Code for PR Practitioners: Balancing Loyalty and Responsibility
August 5th, 2002 by PRNEWSThe current public focus on corporate America, owing to shifting priorities by the major media, and the alleged misdeeds of Enron, Global Crossings, Arthur Andersen, et. al., should prompt some introspection about ethical practices among… Continued
Technology Company Confronts Alleged Media Misrepresentation With Innovative Head-On Tactics
August 5th, 2002 by PRNEWSLast month, The Washington Post profiled a new tactic being implemented at webMethods, a Fairfax, Va.-based technology company. “The magic number at webMethods Inc. is $6.17. That’s what every employee must save each day, including… Continued
Marcom Audit Offers Army’s PM-MCD Fresh Perspective
August 5th, 2002 by PRNEWSRemember “Q” from the James Bond films? His department created all the gadgets that saved 007 from certain doom – like the cigarette lighter that was really a homing beacon. The U.S. Army has a… Continued
Publisher’s Note
August 5th, 2002 by PRNEWSTo: PR NEWS Reader From: The PR NEWS Staff Re: Aug. 13 Measurement Webinar Dear Reader, We hope you’ll set aside time on Aug. 13 to attend a PR NEWS Webinar designed to improve your… Continued
MEDIA INSIGHT: "GoTo Shop," United Press International (UPI)
August 5th, 2002 by PRNEWS1510 H Street NW Washington, DC 20005 202/898-8000 http://www.upi.com Shihoko Goto, senior business correspondent for United Press International, has a softer side. And she’s bringing that unique mix of common sense and uncommon style to… Continued
Media Moves
August 5th, 2002 by PRNEWSNational News: Adam Rogers, Newsweek general editor for science and technology, will take a leave of absence from September 2002 until June 2003. Direct inquiries to George Hackett, sci-tech editor, 212/445-4000 … Nichole Cipriani, Parenting… Continued
Duly Noted
August 5th, 2002 by PRNEWSLooking for the inside track on what’s happening inside the Beltway? Check ABC News’ “The Note,” abcnews.go.com/sections/politics/dailynews/ thenote.html. The site, chock full of the latest in political news, has become a hit with political junkies… Continued