Archive: August 2002

From the first draft to final approval, your team’s goal is to create a press release that reads like AP copy. But in reality, it’s unlikely a reporter would pick up a press release verbatim,… Continued

The Arthur Page Society finally elects its first female member to the Arthur W. Page Hall of Fame. Marilyn Laurie joins the ranks of Harold Burson, Dan Edelman and John Graham. Laurie is the former… Continued

U.S. Airways provides a lesson in how not to conduct employee relations as it continues to detail its restructuring. The airline will eliminate 200 of its daily flights and will cut 500 pilots by early… Continued

Edward Howard & Co. got a tall order in 2001: Take a relatively small budget and build a business-to-business campaign that would persuade designers (a notoriously picky audience) to use more wallpaper – a not-so-sexy… Continued

317 Madison Ave., Ste. 2300 New York, NY 10017 212/687-6060 212/687-5222 (fax) http://www.budgetlivingmedia.com Want to reach women with deep pockets? Turn to the typical women’s mags. Want to reach an increasingly powerful audience of women… Continued

National News: Brian Bergstein, San Jose correspondent for the Associated Press, leaves the San Jose bureau to cover telecom for AP in New York. Rachel Konrad replaces him. She will cover news and technology in… Continued

Get to know freelance writers. While a relationship with a New York Times reporter or the editor of the leading magazine in your industry is key, well-connected freelance writers can offer not only great placements… Continued

Yankee Magazine revamps itself, expanding the pub’s content with new sections including home and garden features like House Plans and The New England Gardener, and a restaurant review. Also included in the redesign are interviews… Continued

The Washington Post reports that Business Ethics has taken a hit in the last months (no surprise there) “proving (once again) that the title of the magazine just might be an oxymoron,” according to The… Continued

The New York Times Magazine is launching five new editorial features beginning in September: Diagnosis (starts Sept. 8) Got a symptom? Doctors will take readers from diagnosis of problems through treatment. Page Turner (starts Sept.… Continued