CSR: The Buzz Phrase That Could Spell Corporate Redemption

There's no denying that corporate social responsibility (CSR) has become a buzz phrase in the PR industry of late. But behind the buzz are solid, dependable corporate tactics
that any practitioner worth her weight will tell you have always been the foundation of strong corporate governance and communications. And with new corporate scandals cropping up
by the day, these time-tested strategies could be the saving grace for companies looking to avoid the media feeding frenzy surrounding the Enrons and Arthur Andersens of the
world.