CEOs are finally recognizing the importance of communication … at least with each other. AT&T gets patriotic publicity through the development of CEO Link, a network of top-level execs linked by a wireless telephone network… Continued
Archive: March 2002
Defending Brand Reputation Requires a Good Offense
March 18th, 2002 by PRNEWSSuper Bowl viewers this year saw mysterious ads for something called “mlife.” Many assumed the product came from insurer Metropolitan Life, aka MetLife. In fact, mlife is a wireless product from AT&T – and MetLife’s… Continued
Last Chance to Enter!
March 11th, 2002 by PRNEWSDon’t miss the chance to enter your young colleague (35 and under) in our 15-to-Watch program. Send an e-mail to [email protected] TODAY!
Strategy of the Week
March 11th, 2002 by PRNEWSThis week’s Strategy of the Week comes from Barbara Ware, VP public relations for eMedicine, who advises PR pros to educate senior management about the media and the importance of deadlines. “When ‘Today’ calls, there’s… Continued
Early Bird Gets The Discount
March 11th, 2002 by PRNEWSPRSA is accepting early registrations for the 2002 International Conference, “Public Relations: Interpreting a World of Change and Challenge,” Nov. 16-19 in San Francisco. Early bird registration fees are $795 for members and $1,085 for… Continued
PR Gives Back to D.C. Community
March 11th, 2002 by PRNEWSWant to use your communications skills to help your community? The American Red Cross and the National Capital Chapter of PRSA are preparing a communications response team for the D.C. area. The Red Cross will… Continued
Webinar Ties Measurement to Bottom Line
March 11th, 2002 by PRNEWSWhen a country music network launched a major event marketing campaign, sending 18-wheeler promotional trucks to Wal-Mart parking lots to boost the network’s visibility, its measurement program was a perfect example of how not to… Continued
How To Critique Your Personal Style
March 11th, 2002 by PRNEWSIn the public relations environment, anyone can be thrust into the public eye at a moment’s notice and be called upon to speak to a live audience, appear on television or make a positive impression… Continued
Agency Pulls Off a Triumph in PR Logistics for Microsoft
March 11th, 2002 by PRNEWSSuppose you are Brian Maloney, a founder of New York PR shop Maloney & Fox. Now suppose software giant Microsoft asks you to publicize the relaunch of its Internet services, MSN and MSN Explorer. Yours… Continued
Media Insight: InternetWeek.com
March 11th, 2002 by PRNEWSCMP Media 600 Community Drive Manhasset, NY 11030 516/562-5000 http://www.internetweek.com It isn’t easy to come back from a blow like the one Internet Week’s editors suffered in January when the weekly tech title became the… Continued