Archive: March 2002

National News: Charles Leehrsen, editor of Us Weekly, leaves. A replacement has not yet been named. Phone the headquarters with questions. 212/484-1616 … Jay Carr, film critic for The Boston Globe, will retire at the… Continued

Looking for ways to get reporters interested in press kits, news releases and other snail-mailed announcements? Here are top tips for getting reporters to sit up and take notice: Mason & Madison, a New Haven,… Continued

American Express Publishing is launching a new mag targeted at business travelers who need information on how to travel safely and conveniently. The company is launching Go as a quarterly companion to its SkyGuide magazine.… Continued

After the fold of our own beloved sister publication Healthcare PR & Marketing News into PR NEWS in 2000, there was a void the in the healthcare PR sector. Communiqué, a new twice-yearly publication from… Continued

The Boston Globe has renamed its ArtsEtc. section Arts & Entertainment and added features including a standalone section on movies; Who’s Next, a look at an up-and-coming entertainment personality; The Process, a look at how… Continued

Primedia will no longer publish Teen magazine on a monthly basis. The company laid off all Teen editors, but will continue to publish Teen’s popular special editions, such as Teen Prom and sports- and movie-focused… Continued

William Reynolds (Reyn) Archer joins Hill and Knowlton as senior managing director and head of the Washington, D.C., Healthcare practice. Archer is a medical doctor with more than 10 years of public health experience. H&K… Continued

Part Two of Two As we saw in Part One of our series on pooling PR resources, partnering on a communications campaign can be invaluable in lean times. These joint initiatives can make a campaign… Continued

Part Two of a Two-Part Series on Media Measurement Measuring a media campaign is no easy task, especially given the ongoing debate over what constitutes valid measurement. Can media coverage really be accurately tied to… Continued

March 5 1:30-3:00pm EST “Quantifying Your Contributions: Measuring the Impact of PR on Your Bottom Line” A Webinar presented by PR News Register at http://www.prandmarketing.com