Archive: March 2002

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Strategy of the Week

March 4th, 2002 by

A powerful community relations campaign can do double duty as a hook for nationwide media coverage. When Boudin Bakery, founded in 1849 by French immigrants, celebrated its 150th anniversary in San Francisco, the Shinoff Group… Continued

Community Relations Critical to Corporate Reputation

March 4th, 2002 by

A strong community relations program has become more critical than ever in the wake of the terrorist attacks on America. The Cone/Roper 2001 Corporate Citizenship Survey found that Americans are more willing than ever to… Continued

15 to Watch Deadline!

March 4th, 2002 by

The deadline to submit nominees for PR NEWS’ esteemed list of the hottest young players in PR is fast approaching! Don’t miss your chance to nominate a deserving colleague. Send entries by March 11. We’ll… Continued

Rank and LeFile

March 4th, 2002 by

LeFile.com, a Web site offering information on best practices in corporate Web sites, is opening a competition to identify the Top 10 investor relations sites for 2002. The SEC is encouraging companies to post more… Continued

‘Mark’-ed Down PR

March 4th, 2002 by

Make Your Mark, a PR agency designed specifically for budget-strapped high-tech companies, is launching with the tantalizing promise of low-cost, no-contract service. Mark Stevens, MYM founder and veteran of JPR Communications, will offer primarily media… Continued

Starting Small

March 4th, 2002 by

Sterling Hager launches PRESSCO, Public Relations Essentials for Small and Start-Up Companies, a new portfolio of service offerings for smaller technology companies. PRESSCO projects offer small companies and start-ups Sterling Hager’s services, including planning; writing… Continued

Last Chance!

March 4th, 2002 by

Don’t miss out on need-to-know information about how to measure PR’s impact on the bottom line. Register today for “Quantifying Your Contribution: Measuring the Impact of PR on Your Company’s Bottom Line,” an exclusive PR… Continued

Community Relations Campaign Cleans Up N.J. Garbage Problem

March 4th, 2002 by

New Jersey residents put up with a lot when it comes to their neighbors in Manhattan: Unfavorable comparisons and constant New Jersey jokes are one thing. But when it comes to New York City’s garbage,… Continued

Community Relations: No Candy-Coating for Wal-Mart

March 4th, 2002 by

Larry Kamer, founder of Kamer Consulting Group, has plenty of experience in community relations. Several years ago, he was part of a team helping to introduce Wal-Mart to the small Northern California town of San… Continued

Media Insight: Working Mother

March 4th, 2002 by

260 Madison Avenue 3rd Floor New York, NY 10016 212/351-6400 http://www.workingmother.com Working Mother magazine has been serving moms in the workforce for more than two decades, offering information on how to effectively manage – and… Continued