Press Perfect

Your press release has gone through all its drafts and you've finally received approval from all the necessary parties. But is it really ready to hit the wires? Mitchell
Friedman, of Mitchell Friedman Communications, offers a slew of questions (for the writer and those making the approvals) to ask before sending out that all-important release.
Following are the highlights, but stay tuned to "The Latest from PR NEWS," our free e-newsletter, for more tips. To sign up, see http://www.PRandMarketing.com.