Is Your CEO Lost?

Enter the CEO Navigator, a new research tool from Burson-Marsteller designed to offer guidance to chief execs on how to communicate with vital stakeholder audiences. B-M's
research shows 48 percent of a corporation's reputation is embodied in the behavior of the CEO, and the new tool offers key stats that will allow the communications department and
the CEO to focus CEO communications on efforts that will provide the greatest impact. Pricing varies anywhere from $30,000 to upwards of $500,000 based on level of service. (Peter
Himler, 212/614-4082, peter_himler@nyc.bm.com)