Archive: June 2001

Ladies’ Home Journal unveils a “Power of Women” issue in November. Publisher Dan Lagani tells PRN’s sister publication, min, that the issue will be “a modern execution” of the 53-year-old tagline, “Never Underestimate the Power… Continued

Just in time for Independence Day, Time launches a five-part monthly series on “America’s Best.” Due to run through November, the series highlights Americans who are tops in their field. CNN will produce five broadcast… Continued

United Airlines’ parent company announces plans to buy MyPoints.com, an online marketing company, in a deal valued at $105 million. MyPoints gathers consumer information on and offline to use in selling products and services. Sterling… Continued

Comedian Jerry Lewis, and national chairman of the Muscular Dystrophy Association, evidently needs some media training. In a recent appearance on CBS’ “Morning Show,” Lewis referred to those suffering muscular dystrophy as “cripple[s] in a… Continued

Who knew that Emily Post was not only an etiquette expert, but also a measurement maven? Response cards, traditionally reserved for only the most mannerly social affairs, apparently have become a choice metric for media… Continued

Marcom pros at Disney have a tough task on their hands in promoting “Pearl Harbor.” The company has toned down what could be construed as offensive messages and references for the film’s launch in Japan… Continued

Watch out, Ford and Firestone. According to the Booth Harris Trust Monitor, a whopping 82% of consumers stop using a company’s products or services when trust is broken. The Trust Monitor, commissioned by PR firm… Continued

DiscoverWhy is offering a new service designed expressly for the time-strapped marcom professional. An instant market research platform offers answers to your most pressing market research questions overnight instead of in weeks. The DiscoverWhy application… Continued

Last Tuesday marked the 20th anniversary of the Centers for Disease Control’s (CDC) first report about the AIDS virus, a discovery that would signal the beginning of one of the worst public health crises in… Continued

The latest edition of the PR Client Service Manual, a joint publication of the PRSA Counselors Academy and the Gable Group, touts a timely focus on managing in tumultuous times and using technology to improve… Continued