Archive: June 2001

The old saying about the “sweet smell of success” takes on new meaning with the Marcus Group, a New Jersey PR firm that recently received the PRSA New York Chapter’s Big Apple Award in Public… Continued

Looking to eliminate those pesky journalists from the media relations equation? Tech news distributed via PR Newswire will now go straight to technology buyers through a new agreement with CMP Media. CMP’s TechWeb, a business… Continued

While other firms are bearish on technology, Ketchum is boosting its technology business with the acquisition of Corporate Technology Communications in Chicago. The firm, which specializes in business-to-business and technology communications, will now be known… Continued

White House press secretary Ari Fleischer says the toughest part of his job is knowing when to hold ’em and when to fold ’em – that is, discerning which information to leave in the Oval… Continued

Quick! Name a leading source of news about the California energy crisis and the latest fluctuations in gasoline prices. CNN? NBC? “Energy News Live”? The latter may not be a household name for most Americans,… Continued

Colleen Brannan lives life to the fullest — or, as her boss Brian Farley says, on the edge. He recalls their days at Cohn & Wolfe working on the 1996 Olympics account prior to both… Continued

When reporters come visiting your site, do you give them more than lip service? Interactive Media Services Manager Dave Wolkowitz, of PR21, Chicago, offers tips on how to make your online press center more efficient… Continued

Ken Starr gave public relations a wonderful gift. So did tobacco lawyers. Their attacks on privilege and their abuses of it mean that lawyers must now act like lawyers if they want the protection of… Continued

In late 1999, a major flu epidemic sent thousands to emergency rooms around the country. Among the medical facilities hit hardest was Detroit Medical Center (DMC), a seven- hospital system that had its five emergency… Continued

711 Third Avenue New York, NY 10017 646/487-6800 http://www.seventeen.com Seventeen.com’s phenomenal success online – one million unique hits and 17 million page views per month – is due in large part to the recognition of… Continued