Evolving AIDS Crisis Calls for New PR Treatment

Last Tuesday marked the 20th anniversary of the Centers for Disease Control's (CDC) first report about the AIDS virus, a discovery that would signal the beginning of one of the
worst public health crises in modern times. More than 22 million people worldwide have succumbed to AIDS since 1981 and 36 million more are diagnosed as HIV-positive. But just as
new strains of the virus are becoming impervious to the latest crop of drug treatments, so too, are two decades worth of prevention messages upon America's youth. These are
falling on deaf ears and failing to influence those at risk.