Who knew that Emily Post was not only an etiquette expert, but also a measurement maven? Response cards, traditionally reserved for only the most mannerly social affairs,
apparently have become a choice metric for media relations efforts. Francis Marketing, a Grand Rapids, Mich. promotional firm for industrial and commercial clients, recently sent
PR NEWS a release detailing its name change. Included was a pre-addressed, stamped response card offering reporters the following options:
YES we will publish this article/news release.
Issue (if known)____________________
Please contact___________________for specifics.
NO we do not plan to publish this article/news release because____________.
YES we would like to continue to receive information about this company.
Our response? No RSVP necessary. Journalists and etiquette just don't mix.