Archive: June 2001

Corporate communications can make or break a merger or acquisition, according to a new study of over 250 corporations, conducted by de Jager & Co. last month. Results showed that when a corporation proactively communicates… Continued

“Ooops. We goofed. We’re sorry.” These words summarize a great many crisis communications strategies. Somewhere, someone makes an uninformed decision, it backfires and the media has a field day. What can an organization do but… Continued

For more than a decade, Baltimore, Md. has been portrayed as a symbol of urban decay – particularly on TV shows such as “Homicide” and “The Corner” — both use the locale as the backdrop… Continued

135 West 50th Street New York, NY 10020-1393 212/522-1212 http://www.sikids.com Want access to some of today’s most powerful American consumers? Look no further than Sports Illustrated for Kids. It reaches one million tweens and teens,… Continued

In National News: Aaron Brown, anchor of the Saturday edition of ABC’s “World News Tonight,” will leave this summer to join CNN as an anchor of a new evening newscast. ABC: 212/456-4040; CNN: 404/827-1500 …… Continued

7.6 million broadband subscribers in the U.S. and 1.7 million in Canada, represent a North American penetration rate of about 8.2% for high-speed broadband access. Seventy percent of broadband subscribers connect to the Web via… Continued

Although Yahoo! has denied interest in entering the broadcasting biz, the New York Post is reporting that the Web giant is in talks with LivePlanet, a production/distribution company whose founders include Matt Damon and Ben… Continued

Style.com has a new editor in chief with the addition of Jamie Pallot. Pallot will oversee editorial, design and production of the leading fashion Web site. Previously an editorial consultant for Time Inc. Interactive, Pallot… Continued

Microsoft Office XP users will be able to use a new “smart tag” technology on MSNBC to gather local news, weather and sports for 190 U.S. cities and 190 international locales. The smart tag will… Continued

Any which way you slice it, money spent on PR efforts is money well spent. That’s the upshot of a landmark report that sheds new light on how advertising and media coverage can influence consumer… Continued