Disney Diplomacy

Marcom pros at Disney have a tough task on their hands in promoting "Pearl Harbor." The company has toned down what could be construed as offensive messages and references for
the film's launch in Japan and Germany, editing phrases like "dirty Japs" out of the dialog and highlighting the movie's love story over the attack in promotions. The film is also
getting bad press stateside from organizations like the Japanese American Citizens League, whose leadership fears the movie will re-ignite anti-Japanese sentiments among a new
generation of Americans.