Archive: December 2000

A Case of Olympic Proportion The bribery scandal surrounding the Salt Lake City Olympics, which came to light in January 1999, was certainly cause for concern at Blue Cross/Blue Shield Association (BCBSA), a long-time sponsor… Continued

Post-election shuffle: APCO Worldwide scoops up Arizona Congressman Matt Salmon, who retires his seat in the U.S. House of Representatives after three terms in office. As executive VP, Salmon will establish a Phoenix office…Paul Bledsoe,… Continued

The Case: Bigger Than a Bread Box What can you do with 150-year-old bread? That was the basic question posed to San Francisco-based Shinoff Group when it was hired by Boudin Bakery in January 1999… Continued

The Oprah Magazine 224 West 57th Street New York, New York 10019 212/649-4843 212/977-1947 (fax) Oxygen Media, the cable/Web venture hatched by Oprah Winfrey and Geraldine Laybourne, continues to gasp for breath, having last week… Continued

Michael Maiello shifts from reporter to senior reporter at Forbes, covering mutual funds, insurance and games. Snail mail 60-62 Fifth Ave., New York, NY 10011- 8865. Brett Nelson shifts from senior reporter to staff writer… Continued

Best of Shows. Trade shows occur year-round, but the majority are clumped in the months of January, June, September and December, according to Susan Friedmann, a show consultant based in Lake Placid, N.Y. and author… Continued

Upgrade. PC Magazine plans to publish two additional issues in 2001 – one in the summer and one in the fourth quarter, for a total of 24 issues per year. (212/503-5607)

Girl Glut. Hachette Filipacchi is launching an extension of its popular ELLE title into the even more popular teen girl market. ELLE GIRL will compete with teen-targeted spinoffs from competitors like Vogue, Cosmopolitan, People and… Continued

A little good PR never hurt in helping a company die gracefully once its time has come. Pets.com, which announced plans to put itself to sleep Nov. 7 after failing to find funding, threw a… Continued

WASHINGTON, D.C. – The shortest path to many reporters’ hearts is through the Web. But if your online press center doesn’t deliver, the Internet could be the quickest way to alienate your media stakeholders. Journalists… Continued