Archive: December 2000

The Case Last year, the Chart House restaurant chain celebrated its 37th birthday … and promptly suffered a midlife crisis. Its traditional steak and prime rib menu was dated, the restaurants themselves were faded and… Continued

Your Nov. 6 [editorial] regarding the Gellman PR/Leo J. Brennan alliance contained inaccuracies we believe are misleading to your readers. The purpose of the press release referenced was to announce the strategic combination of our… Continued

The creators of diagnostic instruments such as the Meyers-Briggs Type Indicator and the DISC test tout their systems as helpful tools for internal communicators – in areas such as team building, change management, employee retention,… Continued

Weird headlines do work. Case in point: a release announcing the opportunity to “Go to Bed Between the Lions” got our attention immediately. As we read on, we were relieved to discover that the message… Continued

Former White House press secretary Joe Lockhart joins Oracle Corp. as a senior communications officer reporting to CEO Larry Ellison. He will focus on refining and communicating Oracle’s business strategy. Michael Garfinkle jumps from EVP/GM… Continued