Doping: Not Just for Olympians. Campaign Uncovers Health Crisis

A Case of Olympic Proportion

The bribery scandal surrounding the Salt Lake City Olympics, which came to light in January 1999, was certainly cause for concern at Blue Cross/Blue Shield Association (BCBSA),
a long-time sponsor of the games. "Our brands are our number one assets and we didn't want to associate them with something negative," recalls BCBSA staffer Iris Shaffer.