Girl Glut. Hachette Filipacchi is launching an extension of its popular ELLE title into the even more popular teen girl market. ELLE GIRL will compete
with teen-targeted spinoffs from competitors like Vogue, Cosmopolitan, People and In Style ... not to mention veterans like Seventeen. And of
course, never underestimate the clout of the Olsen twins, whose media empire will soon include Mary-Kate & Ashley, the overexposed twosome's very own magazine, courtesy
of H&S Media (PRN, Oct. 30). ELLE GIRL promises a "real life" take on teens, starting with its premiere back-to-school issue in August. Brandon Holley leaves
her post as senior editor at GQ to take the editorial reins at the new book next month. Send pitches to Brandon Holley, ELLE GIRL, Hachette Filipacchi, 1633
Broadway, New York, NY 10019.