Girl Glut. Hachette Filipacchi is launching an extension of its popular ELLE title into the even more popular teen girl market. ELLE GIRL will compete
with teen-targeted spinoffs from competitors like Vogue, Cosmopolitan, People and In Style ... not to mention veterans like Seventeen. And of
course, never underestimate the clout of the Olsen twins, whose media empire will soon include Mary-Kate & Ashley, the overexposed twosome's very own magazine, courtesy
of H&S Media (PRN, Oct. 30). ELLE GIRL promises a "real life" take on teens, starting with its premiere back-to-school issue in August. Brandon Holley leaves
her post as senior editor at GQ to take the editorial reins at the new book next month. Send pitches to Brandon Holley, ELLE GIRL, Hachette Filipacchi, 1633
Broadway, New York, NY 10019.
Another Medium for Media. The Industry Standard has abandoned its spin-off Grok by the roadside, but the empire already has its hopes set on a new wonder
child. Last week, the Standard introduced Inside magazine in partnership with Powerful Media (parent company of Inside.com), covering all things media-related. Richard
Siklos takes the helm as editor-in-chief (PRN, Sept. 18) at the co-branded pub. The big stories in issue uno? Network TV's plan to rebound in the digital age, a guide to
key players in the wireless world, and the latest take on the Napster-driven issue of fair use. (212/937-0100)
Short Fuse. Only days after shipping the first issue to readers, Imagine Media (publisher of Business 2.0) has pulled the plug on Fuse, the digital
lifestyle magazine originally slated to run as a bimonthly through 2001 (PRN, Oct. 23). The most likely reason for the 180 is fear of declining ad sales next year,
Media Life reports.