Media Strategy

Best of Shows. Trade shows occur year-round, but the majority are clumped in the months of January, June, September and December, according to Susan Friedmann, a show
consultant based in Lake Placid, N.Y. and author of 101 Cost-Cutting Tips for the Savvy Exhibitor (Aviva Publishing). If you're well-organized, you're probably gearing up
for the summer season right about now. Want to maximize your media exposure at the next powwow? Friedmann offers some tips: