Archive: December 2000

One Down. ONE, the much-anticipated design/lifestyle magazine and brainchild of former Wired publisher Dana Lyon (PRN, March 6) hits newsstands this week as a bimonthly, although plans are to publish 10 times per year after… Continued

While text-based media such as email and Web sites have become standard tools in the PR arsenal, only 15% of counselors are Webcasting, according to the latest research by PR NEWS and Edelman’s StrategyOne. One… Continued

Communications Associate/Supervisor for Midwest financial services company. Create, write and produce print and Web-based marketing communications materials supporting sales of the company’s mutual fund products. Need an understanding of mutual funds/financial services products, working knowledge… Continued

Your job applicant describes himself as a “people person.” But what does that really mean? Susanne Hite, who runs the nine-person PR department at NewSouth Communications, had never met Chris Villines, an applicant for a… Continued

“Librarians living on the wild side … ” We know, it sounds like the teaser for a particularly misguided episode of “Jerry Springer.” After all, librarians get their thrills busting late book offenders and rowdy… Continued

Now that the Web has given farmers in Idaho access to the same products as residents of Manhattan, targeting consumers in small-town America has new importance. FeatureSource.com is looking to fill that publicity void. The… Continued

Speaking of reputation, a new study of corporate image shows that a sterling reputation within your industry does not necessarily translate to clout with consumers. The study, “Gaining the Winning Edge,” was released by Brouillard… Continued

Strategic philanthropy could be the key to making your holiday jolly this year. Sixty-one percent of American consumers report they are likely to consider a company’s reputation for supporting causes while buying gifts, and 58%… Continued

A majority of PR practitioners anticipate that more than 50% of their communications will be conducted online five years from now, according to the latest research from PR NEWS and Edelman’s StrategyOne. Respondents in a… Continued

Most CEOs, senior execs and corporate spokespeople put a lot of time and energy into crafting their key messages. But almost no thought goes into their delivery. You can have the most amazing product rollout… Continued