Archive: December 2000

Y2K will likely go down in PR history as the crisis that wasn’t, but the other 364 days in 2000 were pretty darn interesting. Entirely new species of activists and pranksters were born online, celebrity… Continued

PR Manager/Director Seeking experienced PR professional with travel industry exper. to join corporate HQ in Encino, CA. Resp. include: writing press releases; pitching and securing placement of high profile articles; establishing relationships with key media;… Continued

Holiday season is a time when the editors of PR NEWS are slightly less Grinchy than usual, thanks to the titillations of tchotchkes sent by PR friends, and the food- induced comas brought on by… Continued

“We often think that building a brand is an external activity and it isn’t,” Horn Group founder Sabrina Horn told attendees at the recent PR NEWS Strategic Online Communications seminar in DC. The best brands… Continued

You’ve got an environmental disaster on your hands. Have you consulted with Greenpeace in developing your crisis response plan? Co-opting your would-be attackers may seem counterintuitive, but it makes sense when you consider that NGOs… Continued

It may be the ultimate in butt-kissing, but it’s for a good cause. Press Access announces the winners of its 2000 “PRESStige” Awards, which give PR practitioners a chance to cast their votes for the… Continued

Some call this the era of “free agents.” Others describe it as the beginning attempts to own human capital. Who really has ownership of a professional’s career? With the speed of online communication, we have… Continued

Corporate Moves Wirthlin Worldwide, an international strategic research and consulting firm, names Sandra Bauman and Beth Strackbein VPs. Bauman is VP and director of marketing and development and will take responsibility for the external positioning… Continued

Like the earthquakes that occasionally shake the San Francisco Bay Area, tremors from collapsing dotcom enterprises continue to rattle the Internet community. Local newspaper business sections list new failures daily, and some follow it with… Continued

We’re witnessing a gradual yet fundamental shift in the manner in which we interact with target audiences. As media clutter continues to wash up on desktop shores (on- and off-line), communicators will have to find… Continued