Archive: June 2000

Media Moves

June 19th, 2000 by

Naheed Attari replaces Judy Lewenthal as managing editor at Business 2.0. nattari@business2.com. Eric Hellweg is promoted from senior editor to executive editor, heading up business2.com’s editorial efforts. Direct pitches to Sidney Falco. sfalco@business2.com. Robert Poe… Continued

Media Insight

June 19th, 2000 by

GreenWave Radio 101 North Jay St. Middleburg, VA 20117 540/687-9321 http://www.GreenWave.com GreenWave Radio is a syndicated talk show covering the “intersection of environment and business” with a heavy emphasis on environmental best practices. The show… Continued

Say What?

June 19th, 2000 by

Surely bitterness and bile will get a young agency in good graces with potential clients. A soundbite from the release we received from Vancouver-based Karyo Communications, explaining the rationale behind its decision to launch its… Continued

This Just In…

June 19th, 2000 by

Hill & Knowlton raises the bar on agency accountability by offering its clients results-based contracts, based on measurements such as stock performance, brand recognition and product sales increases. The agency also unveils an “on time,… Continued

Analyst Predictions Shape Emerging Industries: Are You On the Radar Screen?

June 19th, 2000 by

Industry analysts have become the Roger Eberts of the new economy, often driving the fate of corporate ventures with a collective thumbs up…or down. And when they speak, reporters listen. Case in point: the latest… Continued

Allying Your Product Brand with Other Players May Enhance TV Pick-Up

June 19th, 2000 by

In the TV product promotion arena, starring roles are the most coveted, but ensemble casting often proves to be a shrewder move. Polaroid’s I-Zone instant pocket cameras were hot gift picks for kids during the… Continued

Senate Bill Colored as a Civil Rights Issue, Ultimately Revamped

June 19th, 2000 by

The Case As the nation turned its focus toward the impending presidential primaries last summer, Washington dealmakers had other political hot potatoes to juggle. In April 1999, Senate Banking Committee Chairman Phil Gramm (R-Texas) launched… Continued

People Moves

June 19th, 2000 by

Corporate Moves Resort Sports Network Inc., a source for mountain sports lifestyle information, names Drew Simmons director of communications and marketing manager. Spin magazine names Adrienne D’Amato public relations director. SoftAware Networks adds Barry Sulpor… Continued

Tune In to the Art of TV Interviewing

June 19th, 2000 by

As a former television news anchor and reporter, I can’t tell you how many times I wanted to stop an interview and say, “Don’t say that – you’re making a mistake.” It seemed most CEOs… Continued

Trust is Money, Money is Trust

June 19th, 2000 by

Where there’s good internal communication, there’s trust among employees. And according to a recent study from IABC’s Research Foundation, organizational trust is strongly related to profits, innovation, successful international business and organizational survival. The biggest… Continued