Archive: June 2000

Ask anybody to define the media, and they’ll probably name television, newspapers, even the Internet. But we can’t be bound by traditional definitions of media. To PR professionals, the media include every medium that connects… Continued

There are few business goals that hospitals and managed care organizations can agree on, but moving business-to-business (B2B) and business-to-consumer (B2C) transactions to the Web is one of them. The second annual National Managed Health… Continued

The Internet is upstaging the supplemental information patients receive when they fill a prescription, according to three studies cited by the American Society of Health-System Pharmacists (ASHS). ASHS is looking at how consumers receive their… Continued

The diagnosis for Pennsylvania hospitals continues to look bleak as deteriorating economic factors keep the state’s healthcare organizations in critical condition. On the heels of another study highlighting the poor financial health of hospitals and… Continued

The staying power of integrated health networks (IHN) is convincing even the staunchest marketing naysayers that, where managed care contracting is concerned, there is strength in numbers. As of March, 290 hospitals have shifted into… Continued

Hospitals can do more than react to gun violence with medical treatment; they can play a pivotal role in preventing it. This is the call to action of a campaign launched last month by Minnesota’s… Continued

After chatting it up with several communicators who made a career shift into and within healthcare, HPRMN confirmed what it already knew — this industry is a career magnet increasingly attracting and retaining a diverse… Continued

Surely bitterness and bile will get a young agency in good graces with potential clients. A soundbite from the release we received from Vancouver-based Karyo Communications, explaining the rationale behind its decision to launch its… Continued

GreenWave Radio 101 North Jay St. Middleburg, VA 20117 540/687-9321 http://www.GreenWave.com GreenWave Radio is a syndicated talk show covering the “intersection of environment and business” with a heavy emphasis on environmental best practices. The show… Continued

Naheed Attari replaces Judy Lewenthal as managing editor at Business 2.0. [email protected]. Eric Hellweg is promoted from senior editor to executive editor, heading up business2.com’s editorial efforts. Direct pitches to Sidney Falco. [email protected]. Robert Poe… Continued