Many a pundit has commented on the Web’s capacity to turn corporations into content providers. Haircare product manufacturer Unilever Plc is the latest to test the theory. Earlier this month, the company introduced HeleneCurtis.com, an… Continued
Archive: June 2000
Delta and Southwest Brands Fly High
June 5th, 2000 by PRNEWSDelta and Southwest airlines maintain high altitudes as preferred brands, while UAL Corp., AMR Corp. (American) and Alaska Air Group continue to trail their peers, according to the latest Corporate Brand Power study of the… Continued
Reputation on the Line: The Unforeseeable vs. the Inevitable
June 5th, 2000 by PRNEWSThis month we look at two crises that happened despite the best laid plans of their organizations. My heart went out to the folks at the National Zoo in DC when gunshots ruined an April… Continued
Analysts Provide Key Endorsements, But Agendas Differ from Press
June 5th, 2000 by PRNEWSLike a gladiator in the Roman arena, a company today waits with bated breath for a thumbs-up or -down sign from financial and industry analysts in the media ring. A positive comment can send stock… Continued