Archive: June 2000

Activists Seize Control Of Corporate Purse Strings Over The Internet

June 26th, 2000 by

The following insights are excerpted from “Best Practices in Global Communications: The Global Imperative,” a report prepared by The Public Affairs Group/Best Practices in Corporate Communications in Washington, DC. The emergence of digital democracy has… Continued

Say What?

June 26th, 2000 by

We wish we could get excited about the news we received this week from Hyperception, “The Leader in DSP,” but we aren’t sure what the DSP acronymn stands for. The more paranoid among us think… Continued

Media Insight

June 26th, 2000 by

Wired Digital 660 Third St. Fourth Floor San Francisco, CA 94107 415/276-8400 http://www.wired.com Wired.com separated from Wired Magazine in 1998 after the print publication was sold to Advance Magazine Publishers/Conde Nast. The Web site continues… Continued

Media Moves

June 26th, 2000 by

Kimberly Weisul leaves Inter@ctive Week to join BusinessWeek as staff editor. kimberly_weisul@businessweek.com…Richard Turner joins the Industry Standard next month as executive editor/New York bureau chief…Therese Poletti leaves Reuters to join the San Jose Mercury News… Continued

Media Strategy

June 26th, 2000 by

Don’t Rule Out Radio. Imagine these scenarios: It’s almost Labor Day and your company is ready to announce a plan to offer on-site childcare and other family-friendly perks to employees. Or…a federal judge moves to… Continued

Editorial Calendar Alert

June 26th, 2000 by

Bridging the Gap. Entrepreneur magazine, which boasts a monthly circulation of 536,000, will publish a special issue in September with the theme, “Surviving the Generation Gap.” The issue will include a special report on small… Continued

New Features

June 26th, 2000 by

More Accessible. Access Internet Magazine, which touts itself as “America’s Guide to the Internet,” began strutting a new print design last week in response to reader demand for greater navigability. (Oh, the irony.) The Parade-esque… Continued

Hotline

June 26th, 2000 by

Hot Off the Presses. H&S Media introduces hot!, a bimonthly title for tween girls featuring star-inspired beauty and fashion tips, celebrity dish and music, movie, TV and video game reviews. The premiere issue hit newsstands… Continued

JobTracker

June 26th, 2000 by

Media Relations Specialist Top 10 New York based advertising agency has a challenging, high-visibility opportunity for a media relations specialist in its busy Corporate Communications Department. Responsibilities include drafting press releases, initiating/maintaining contact with internal… Continued

Open Mike

June 26th, 2000 by

I thought your readers should be aware of the flip side of the [co-op satellite media tour] issue (PRN, June 19). Co-op SMTs are generally ineffective. Spending much less than you would for a stand-alone… Continued