Archive: March 2000

Company intranets have surpassed interactive voice response systems as the preferred medium for employee communication, according to the latest study by Watson Wyatt Worldwide. Most corporations (79%) say they now use their intranets as the… Continued

The secret to designing a useful online media kit is to think like a journalist. Put everything a reporter requires to write about your company within a single mouse click of your digital kit’s home… Continued

The Information Age caused the growth of PR and the Internet will cause its demise, said Colburn Aker, managing partner of The Aker Partners, in his Feb. 24 speech to members of the City Club.… Continued

Eighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the need for building their brand awareness. The study further… Continued

Bucking industry-wide laments of deteriorating writing skills among PR professionals, veteran journalist Mort Sheinman joins Publicis Dialog New York as editorial director (a new position) after 40 years with Women’s Wear Daily…Atlanta-based Duffey Communications supports… Continued

The Case Last fall, the American Highway Users Alliance (AHUA) – a nonprofit advocacy organization – commissioned a study to determine the nation’s worst areas of traffic congestion. The report shed light not only on… Continued

Call it old-fashioned thinking, but the headline of a press release should have something to do with the copy that follows it. Obviously the people at Carl Thompson Associates disagree with this notion. Their Feb.… Continued

155 Bovet Road San Mateo, CA 94402 650/572-7341 http://www.infoworld.com If you’d like to see how your technical product stacks up against the competition, InfoWorld.com’s Test Center is a place to do it. For more than… Continued

Awards fever is still in the air. In part two of our platinum flashback, we bring you updates on four more winners from the 1999 Platinum PR Awards. They offer proof that stellar campaigns indeed… Continued

An advocacy group is calling for public health efforts to reach the uninsured in Illinois to be overhauled. One in three of the country’s newly identified uninsured live in Illinois, according to a report by… Continued