Archive: March 2000

Media relations professionals too often overlook the online opportunities of news sites. Their content is updated constantly, they’re available 24 hours a day and they hardly ever leave ink on your fingers. Mike Simpson, VP… Continued

If you want to romance journalists, you don’t need to send gifts, toys and bribes to get them to cover your story. Although it doesn’t hurt. (PR NEWS is hoping to score some feather pillows… Continued

The Case Many dream of getting under the sheets with media decision-makers and Wall Street players. Westin Hotels & Resorts staged an “experiential” campaign that seduced the best of ’em. In May of 1999, Westin… Continued

Can anyone please tell us what the first paragraph of this press release means? “Indialantic, FL – March 7, 2000. Rule Machines Corporation has released the next edition of its best-selling business rule developer’s suite… Continued

As America sustains its longest peace-time economic boom in history, adds more languages to its repertoire, marries its pastimes to the Web, and dumps more disposable income into its citizens’ pockets, media channels are proliferating… Continued

Sex may sell, but American readers and viewers associate educational content with quality, according to Total Research Corp.’s latest EquiTrend survey of top media brands – a decade-long study. More than 2,000 consumers were asked… Continued

Rob Weisman leaves his post as business editor for the Seattle Times and joins the Boston Globe as assistant business editor. He oversees editorial direction of the Technology and Innovation section, which appears every Monday.… Continued

Independent Business magazine renames itself MyBusiness and reverts to its original mission of helping entrepreneurs. The bimonthly magazine, published by Hammock Publishing, goes out to the 600,000 members of the National Federation of Independent Business… Continued

So, you finally nailed 15 golden minutes on that reporter’s calendar? Counselors at DeFrancesco Goodfriend Public Relations offer tips on maximizing that precious time: Review the key messages you wish to convey. Stockpile “evidence” -… Continued

Creative Rewiring? Word on the San Francisco streets is that former Wired publisher Dana Lyon plans to launch a new magazine title (as-yet unnamed) and Web site, blending issues of design, aesthetics and culture. “There… Continued