Eighty-six percent of CEOs and senior management surveyed by the DC-based Public Affairs Group Inc. for its Best Practices in Corporate Branding special report emphasize the
need for building their brand awareness. The study further stated 51% of corporate professionals surveyed by M. Booth and Associates believed public relations was critical for
establishing brand credibility. Only 41% felt it was the job of advertising. (Rick Sauter, 202/463-3768.)
Eye on Branding
