Archive: March 2000

Physicians Rule Health Information

March 30th, 2000 by

Contrary to what some physicians believe, the Internet does not threaten their role as a favored health information provider for consumers. Inforum’s latest Pulse survey found that 75% of American households rely on physicians as… Continued

Surviving the Ultimate Crisis Test: Communicating About Hospital Closures

March 30th, 2000 by

Few crises test the strategic endurance of a communications department the way an impending hospital closure does. But maintaining credibility throughout the closure process is critical for health systems with multiple facilities. Flawed management decisions,… Continued

At The Show: Healthcare Research On Demand

March 30th, 2000 by

If there were an opportunity for growth in your market, how soon would you know about it? With the latest market research-on-demand tools available, this question isn’t as intimidating as it once was. The ability… Continued

PR Can Be a Model for the New, Flexible Workplace

March 30th, 2000 by

In the hectic and unpredictable world of agency public relations, striking a balance between work and family sometimes can feel like walking across a tightrope. But it is possible to make that balancing act work.… Continued

Campaign Takes Branding Detour To Promote Cancer Care

March 30th, 2000 by

When an advertising campaign first asked Wichita, Kan., consumers: “Would you expect to find today’s most advanced cancer care at Via Christi?” the hospital knew the answer would be a resounding “No.” In spite of… Continued

FDA-Biopharm Relationship Improving But Needs Work

March 30th, 2000 by

Communications between the FDA and the biopharmaceutical/medical device industry have significantly improved, but the relationship is still strained by unnecessary approval delays, according to a survey by the University of California at San Diego and… Continued

Specialists Encourage Diabetics To Self-Manage

March 30th, 2000 by

Specialists are achieving greater strides in motivating patients to self-monitor their type 1 diabetes than primary care physicians, particularly among diabetics who are less educated. Findings from the University of Pittsburgh Graduate School of Public… Continued

DTC Ads Drive Surfers Online For Follow-Up Information

March 30th, 2000 by

Direct-to-consumer advertising messages that emphasize consulting a physician for follow-up pharmaceutical information aren’t resonating with Internet junkies. A Cyber Dialogue study found that while 44% of online users respond to DTC marketing, they do so… Continued

JobTracker

March 30th, 2000 by

Marketing Specialist Mercy Medical Center, a 350-bed regional referral center located in North Central Iowa, is currently seeking a Marketing Specialist to join our Marketing and Public Affairs Department. This individual will support the development… Continued

Acting Up: Bringing Tough Health Issues to Life Through Theater

March 30th, 2000 by

Efforts aimed at convincing young people to make healthy decisions often hit a wall of indifference and apathy. But theater can have a memorable effect on this hard-to-reach target in ways that render other outreach… Continued