Archive: March 2000

If there were an opportunity for growth in your market, how soon would you know about it? With the latest market research-on-demand tools available, this question isn’t as intimidating as it once was. The ability… Continued

In the hectic and unpredictable world of agency public relations, striking a balance between work and family sometimes can feel like walking across a tightrope. But it is possible to make that balancing act work.… Continued

When an advertising campaign first asked Wichita, Kan., consumers: “Would you expect to find today’s most advanced cancer care at Via Christi?” the hospital knew the answer would be a resounding “No.” In spite of… Continued

Communications between the FDA and the biopharmaceutical/medical device industry have significantly improved, but the relationship is still strained by unnecessary approval delays, according to a survey by the University of California at San Diego and… Continued

Specialists are achieving greater strides in motivating patients to self-monitor their type 1 diabetes than primary care physicians, particularly among diabetics who are less educated. Findings from the University of Pittsburgh Graduate School of Public… Continued

Direct-to-consumer advertising messages that emphasize consulting a physician for follow-up pharmaceutical information aren’t resonating with Internet junkies. A Cyber Dialogue study found that while 44% of online users respond to DTC marketing, they do so… Continued

Contrary to what some physicians believe, the Internet does not threaten their role as a favored health information provider for consumers. Inforum’s latest Pulse survey found that 75% of American households rely on physicians as… Continued

Efforts aimed at convincing young people to make healthy decisions often hit a wall of indifference and apathy. But theater can have a memorable effect on this hard-to-reach target in ways that render other outreach… Continued

April 10-12 HealthCareAmerica’s Conference on Customer Service for the Healthcare Industry, Patient Loyalty and the New Consumerism. San Francisco. 617/742-1740. ***April 16-18*** The Forum for Healthcare Strategists’ Customer Based Marketing Strategies 2000 conference. The HPRMN… Continued

Internal Moves Crain’s New York BusinessJudy Messina, senior reporter, switches beats from telecommunications and technology to healthcare. Contact her at [email protected] Drug Store News Trudy Hewitt, editorial assistant, has been replaced by Justin Laman. He… Continued