So, you finally nailed 15 golden minutes on that reporter's calendar? Counselors at DeFrancesco Goodfriend Public Relations offer tips on maximizing that precious time:
- Review the key messages you wish to convey.
- Stockpile "evidence" - facts that prove your messages and make them credible.
- Anticipate tough topics or sensitive questions you may be asked and formulate answers that include your key messages.
- Know the type of audience that reads the publication or tunes into the program and tailor your messages for it.
- Translate your messages to include the phrase, "...and what this means to your audience is..."
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