On The Radar Screen
Firm Makes Real Imprint On Clients
Boston-based Direct Results Group has taken branding to new heights by tattooing willing clients and employees with washable green, black, purple and blue company logos.
Pictured are some of the tattooed converts, including, from left, Account Executive Audrey O'Keefe, Cross Pen Computing Group Product Manager Brad Nagy, RoweCome Director of Marketing and Service Development Philippe Der Arslanian and Massachusetts Educational Financing Authority Executive Director Peter Mazareas.
Now that's what we call client endorsement. (DRG, 617/250-5000)
Business News
- Golin/Harris' San Francisco office, which has grown from eight to 25 employees in the past several years, jacks up its annual billings to more than $3 million with the addition of several new clients, including Business Engine Software, a developer of resource management applications for Fortune 1000s; hedge fund Far West Capital Management; and software developer NewMonics. Combined revenue for the new accounts is about $850,000, according to Tim Johnson, GM of the office.
Johnson says that G/H in San Francisco has experienced boon growth in the past few years and most of its 15 accounts have been secured in that time frame. Johnson came from Ruder-Finn in Chicago in July 1996 and now oversees the G/H operation, which became a G/H brand after a succession of changes. It was founded as High-Tech Communications in 1982, acquired by Shandwick in 1991, and rolled into the G/H network in 1994 when Shandwick overhauled its operational base. (G/H, 415/808-9800)
- Ad and graphic design boutique Ortega Design Group, Pasadena, Calif., debuts an interactive department to provide multimedia design and programming services. Specialties are Internet, intranet and CD-ROM production. (Ortega, 626/585-1903)
- The "SchoolTech Expo & Conference," a three-day March event which attracts thousands working in or covering the education industry, selects PR Newswire as its official newswire. Expo-related press releases that come though PRN will be made available to the 10,000-plus journalists registered for PRN's press room, http://www.prmedia.com. (PRN, 212/596-1558)
- Kratz & Co., New York, changes its name to Kratz & Jensen Inc. to signal VP Paul Jensen's role in the growth and management of the firm, principals say. The firm bills more than $6 million in annual revenues, fees it partly links to Jensen's seven-year tenure with the marcom house and his part in launching its corporate and financial as well as technology/new media divisions. (Kratz & Jesne, 212/979-2700)
- Two PR pros from Sawchuk, Brown Associates, Albany, have been named to the American Marketing Association: David Brown, president, becomes a member of the executive board and Jon Rucket, account exec, becomes VP of the regional board. (Sawchuk, Brown, 518/462-0318)
Market Research Notes
- If you're looking for third-party market research to add polish to a report or need additional insight for a client, consider the Network of City Business Journals, an arm of newspaper giant American City Business Journals, for meaty data. The network regularly conducts studies and has looked at issues such as the impact of the Internet on small business and how small business execs view the U.S. economy. Call 704/973-1222.
- News Broadcast Network, a supplier of video and audio releases as well as an SMT vendor, reports that public service announcements with an evergreen angle have a better shot at being used by a station than one tied to a specific event. The odds? About three-to-one, with a 71 percent to 26 percent contrast. In this instance, "timely" news doesn't win the broadcast race. (NBN, 800/840-NEWS)