Archive: January 1999

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THE NEWS MONITOR

January 21st, 1999 by

Y2K News: Patient Safety Solutions Industry leaders are devising Y2K contingency plans to protect patient safety and are calling on healthcare organizations to collaborate on developing standardized solutions. The initiative, called VitalSigns 2000, provides strategies… Continued

HEALTHCARE PR & MARKETING NEWS READER FEEDBACK SURVEY

January 21st, 1999 by

1. Please tell us a little about yourself: Job title: Type of organization: No. of people you oversee: No. of yrs. at your company: 2. Please fill in the blank: "If I were the editor… Continued

DIFFERENTIATE ADVERTISING MESSAGES WITH MARKET-TESTED POINTS

January 21st, 1999 by

As healthcare organizations continue to spend more time and money filling the airwaves, newspaper and magazine columns with messages aimed at persuading and converting consumers, that very audience is increasingly confused, cynical and less receptive… Continued

WORLD-CLASS CARE OF OCTUPLETS TAKES CENTER STAGE IN GLOBAL COVERAGE

January 21st, 1999 by

When news of the world’s first surviving octuplets was first announced Dec. 20 by Texas Children’s Hospital (TCH) in Houston, the hospital had about two weeks to prepare itself for a global media deluge. From… Continued

Promoting PR Requires New Transparency for Industry

January 18th, 1999 by

When almost two years ago I sat in on a PR trade association planning meeting at the annual Counselor’s Academy conference in Florida, the notion that such an organization would get off the ground before… Continued

Case Study: Public Education

January 18th, 1999 by

Picture-Maze Gets Public to Take a Second Look at Missing Children Photographs are the lifeblood of the efforts of the National Center for Missing and Exploited Children (NCMEC), so it was natural that they were… Continued

Calendar

January 18th, 1999 by

January 18-20 "Europress for Networks," tour featuring 10 editors from European trade publications, Europress Connection, Southern California, Colorado Springs and the Bay Area, 408/371-7404. January 20 "Focus on the Future of Content" with CNN breakfast… Continued

Trends & Ideas

January 18th, 1999 by

PR Salaries According to Location Location # of Firms Exec VP VP AS SR AE AE * New York 60 117,011 83,741 59,760 46,517 37,837 * Chicago 16 99,750 72,000 52,492 32,000 38,977 * Other… Continued

Key Contacts: Vim & Vigor

January 18th, 1999 by

McMurry Campus Center 1010 E. Missouri Ave., Phoenix, AZ 85014 A healthy amount of pitching opportunities at MedCenter One Health System’s Vim & Vigor. Published by McMurry Publishing, Vim & Vigor is custom published in… Continued

Media Insight

January 18th, 1999 by

The National Law Journal 105 Madison Ave. New York, NY 10016 "We’re looking for good news. Unless there’s a story to tell, it won’t work for The National Law Journal," says Editor-in-Chief Patrick Oster. What… Continued