1. Please tell us a little about yourself:
Job title:
Type of organization:
No. of people you oversee:
No. of yrs. at your company:
2. Please fill in the blank: "If I were the editor of Healthcare PR & Marketing News, I would increase coverage of:"
3. We are considering adding more resources and contact information to HPRMN. What would be most useful to you?
4. Please rank the importance of each of the following as it pertains to your job:
Key:
V= very interested,
S= somewhat,
N= not interested)
|
|
V | S | N |
| Branding | [ ] | [ ] | [ ] |
| Sponsorships | [ ] | [ ] | [ ] |
| Partnerships | [ ] | [ ] | [ ] |
| Managed care | [ ] | [ ] | [ ] |
| Crisis communications | [ ] | [ ] | [ ] |
| Marketing communications | [ ] | [ ] | [ ] |
| Market research | [ ] | [ ] | [ ] |
| Online marketing/PR | [ ] | [ ] | [ ] |
| Patient Relations | [ ] | [ ] | [ ] |
| Employee relations | [ ] | [ ] | [ ] |
| New/hot technologies for marketers | [ ] | [ ] | [ ] |
| New business planning | [ ] | [ ] | [ ] |
| Trade show marketing/PR | [ ] | [ ] | [ ] |
| Media relations | [ ] | [ ] | [ ] |
| Community relations | [ ] | [ ] | [ ] |
| Ad Agency news/issues | [ ] | [ ] | [ ] |
| Intranets | [ ] | [ ] | [ ] |
| Nonprofit hospital issues | [ ] | [ ] | [ ] |
| For-profit hospital issues | [ ] | [ ] | [ ] |
| Total quality initiatives | [ ] | [ ] | [ ] |
| Legal issues | [ ] | [ ] | [ ] |
| Mergers & acquisitions | [ ] | [ ] | [ ] |
| Medicaid issues | [ ] | [ ] | [ ] |
| Medicare issues | [ ] | [ ] | [ ] |
6. What demographic/s are you most interested in learning more about?
Circle those that apply.
| Seniors | Kids/Teens | The Indigent |
| African-Americans | Asians | Hispanics |
| The Affluent | Other | Baby boomers |
7. What other industry publications do you read regularly?
8. Are you involved in marketing and PR? If so, what's the ratio of your time spent on each? (i.e., 60/40 mktg/PR)
Fax Back Survey By March 26 To: 301/340-1451
Take A Few Minutes To Fill Out This Survey and extend your subscription for two months at no charge.
Please fill out (in dark ink) to receive your two bonus months.
Name:
Title:
Organization:
Address:
City:
State:
ZIP:
Phone:
email (optional):