Burlington/ACME, International Olympic Committee When I was at Lotus Development in the 1980s, we went through a phase during which the media delighted in calling the company "arrogant." To combat that image, corporate communications proposed… Continued
Archive: January 1999
Industry News
January 25th, 1999 by PRNEWSSally Dickson of CDB Passes Away Jan. 10 Sally Dickson, one of the founders of Sally Dickson Associates, which later became part of the Creamer Dickson Basford network, died Jan. 10 of congestive heart failure.… Continued
Grand Princess Successfully Sets Sail Under the Media Eye
January 25th, 1999 by PRNEWSAs the $450 million Grand Princess cruise ship sailed into New York harbor last September, getting media coverage of "yet another ship launch" was the goal for Porter Novelli PR. To meet its objective, the… Continued
Calendar
January 25th, 1999 by PRNEWSFebruary 22 "Strategic Communications for the Year 2000 Crisis," PR NEWS & APCO Associates, The Capital Hilton, Washington, D.C., 888/707-5814. March 8-9 "The 1999 Conference on Knowledge Management & Organizational Learning," Hotel Nikko, San Francisco,… Continued
Key Contacts: Money Magazine
January 25th, 1999 by PRNEWSTime & Life Building Rockefeller Center New York, NY 10020 Phone: 212/522-1212, Fax: 212/522-0189 The largest section in Money is Investing, a 16-page spread devoted to stock, bonds, mutual funds and online investing coverage. Within… Continued
Media Insight
January 25th, 1999 by PRNEWSRadio Unica 8400 N.W. 52nd Street, Suite 101 Miami, Fla. 33166 Here’s a great opportunity to broaden your pitching horizons to the only national 24-hour Spanish language news-talk, sports, information and entertainment network. Since most… Continued
Communicators Benchmarking Star Companies on Ongoing Basis
January 25th, 1999 by PRNEWSIf you use benchmarking, it’s important to know its most powerful application is through ongoing examinations of how the most successful companies use and leverage communications, not just infrequent benchmarking to rubber-stamp programs. In PR,… Continued
In Our Q&A Next Week
January 25th, 1999 by PRNEWSFor a glimpse into how companies are dealing with Y2K communications, PR NEWS talks to Frank Mitchell, director of business unit communications of Ameritech. Mitchell will be one of the speakers at PR NEWS &… Continued
Corporate Communication Officers Reporting to the Top, Most to CEO
January 25th, 1999 by PRNEWSA new report shows that more than half of top-ranking communication officers are reporting directly to the corporate CEO – heartening news for a profession seeking new ways of proving value. The Public Affairs Group… Continued
PARTNERSHIP TRAINS YOUTH TO BE ANTI-SMOKING ADVOCATES
January 21st, 1999 by PRNEWSUsing teens as frontline soldiers in the war against smoking is one of the most effective ways to deflate tobacco’s "cool" image among youth. This "kids helping kids" approach is the crux of the American… Continued