McMurry Campus Center
1010 E. Missouri Ave., Phoenix, AZ 85014
A healthy amount of pitching opportunities at MedCenter One Health System's Vim & Vigor. Published by McMurry Publishing, Vim & Vigor is custom published in 26 cities for MedCenter One hospitals. Therefore, Editor Jennifer Woolson is publishing 26 versions of her quarterly magazine. She told us about the sections in the magazine accepting press releases and ideas from PR executives.
Wellness Workup is a section covering breaking news, albeit "breaking news" in a quarterly pub is not hot off the wires. All briefs in Wellness Workup are short and concise. Some recent snippets include, "Calling All Cars," about the dangers of talking on the phone while driving, and "Learn to Like Iron," about the benefits of taking a supplement.
The Appetite For Heath section looks for healthy cookbooks or studies and research on healthy eating. Woolson also takes new products for review such as an "at home blood pressure monitor" recently featured. Lead time is six to eight months, so sending releases in now will get placed in the fall 1999 edition. Woolson prefers faxes only at 602/395-5853.
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