Archive: January 1999

The future of Social Security and Medicare is not as bleak as is often reported in the media, according to a new report from the National Academy on an Aging Society in Washington, D.C. Drawing… Continued

Contrary to popular belief, the main reason people avoid HIV testing is fear of a positive result – not because they are worried about breaches in confidentiality, says a recent study by the Centers for… Continued

Given the high rate of incorrect drug usage, Kaiser Permanente is calling for industry communicators to develop better overall medication education programs and more targeted efforts aimed at seniors. Kaiser cites these compelling stats as… Continued

The first thing moms want to do is show off their new bundles of joy to family and friends. A new electronic birth announcement program allows hospitals to do just that – by posting baby… Continued

To reach uninsured children in the nation’s rural and frontier areas, aggressive outreach that addresses cultural issues is critical. While there are no one-size-fits-all approaches to increasing access to healthcare services in rural communities, outreach… Continued

In the months prior to the birth of the McCaughey septuplets in November 1997 – the calm before the media storm, Iowa Methodist Medical Center’s PR department planned for these possible birth scenarios: complete success,… Continued

For Texas Children’s Hospital in Houston, the birth of octuplets continues to attract global media attention. Here’s how the PR department is handling it: Positioning: As country’s largest pediatric hospital, priority one is providing "outstanding… Continued

A new radio network partnership is producing "healthy tips" radio spots that healthcare advertisers can customize on a regional or national basis. Earlier this month, America’s Health Network and Katz Dimensions, a subsidiary of Katz… Continued

Who: Universal Health Services to acquire Prince William Health System in Manassas, Va. Universal will put $105 million in a new foundation in exchange for the assets of Prince William Hospital. When: Prince William’s board… Continued

February 8-11 IQPC’s Healthcare Info Net ’99 conference. Atlanta. 800/882-8684. February 18-19 HealthCare America’s first annual conference, A Brand New Day in Healthcare. San Francisco. 617/742-1740. February 22-23 Strategic Research Institute’s Sports Nutrition Marketing conference.… Continued