Archive: January 1999

As we enter 1999, we reflect on some of the strategies and campaigns that made 1998 a banner year. Below, in the first of this two-part series, are first-person accounts from agencies nationwide about their… Continued

Managing PR in larger cities and burgeoning markets has routinely come with the promise of a higher salary, but now a new study shows that it’s not just a metropolis like New York or a… Continued

Ketchum Acquires Sheppard Associates True to predictions that acquisitions will be a revenue linchpin for PR firms in 1999, Ketchum announced Thursday that it is acquiring $14 million-in-income Sheppard Associates to build a global $20-million-plus… Continued

Growing SF Public Relations/Public Affairs agency seeks dynamic individuals with strong research, writing, issues management and strategy skills for account executive positions. Agency experience and public affairs background a must. Email resume and writing sample… Continued

On the Radar Screen Even Marketing Materials Need a PR Check The Foundation for American Communications probably won’t be authoring any "How to Win Friends and Influence People" books anytime soon if its recent brochure… Continued

For the nation, 1998 was a year of bipartisanship and bizarre news (we can’t forget the Marv Albert drama, much less Monicagate). But for PR, it was a theater of business crescendos leading to partnerships,… Continued

New Medicare HMO Report Card Provides Benchmark This month, the federal government issued its first report card on Medicare HMOs that tells seniors how their health plan measures up. This is a major marketing coup… Continued

The Win Cronin and Company, a full service agency in Glastonbury, Conn., was selected by The Susan G. Komen Breast Cancer Foundation to develop its second corporate video. The short film will be used to… Continued

To heighten awareness of its new name during 1998 fall open enrollment, Health Partners of the Midwest in St. Louis, is positioning itself as the "Southwest Airlines of managed care." The campaign’s core theme is… Continued

Capturing seniors online – which accounts for 8 million surfers -requires a Web site overhaul that involves heightened access and e-commerce options. Consider recent statistics by Age Wave Health Services, a market research firm that… Continued