WORLD-CLASS CARE OF OCTUPLETS TAKES CENTER STAGE IN GLOBAL COVERAGE

When news of the world's first surviving octuplets was first announced Dec. 20 by Texas Children's Hospital (TCH) in Houston, the hospital had about two weeks to prepare itself for a global media deluge. From the beginning, its top brass - including executive management, physicians, PR and security - set this communications agenda: everything the hospital does and says will be based on providing outstanding care to the Chukwu family, says Philip Caudill, TCH's VP of marketing and PR. This meant keeping the media at bay until it was medically safe for the family to talk and making sure the coverage didn't stray from the medical status of the babies.