Archive: September 1998

In The Next Issue..

September 14th, 1998 by

PR NEWS will have expanded coverage of its Two-Day Media Relations & Crisis Management workshop being held this week in San Francisco…

Public Affairs Compensation Packages Sign of Industry Health

September 14th, 1998 by

From increased communication budgets to higher salaries, the PR industry continues to enjoy a boom market. And now the Foundation for Public Affairs releases a study that reconfirms this: heads of corporate public affairs departments… Continued

JobTracker

September 14th, 1998 by

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Industry News

September 14th, 1998 by

Harris Survey Shows Budgets Continue to Jump The just-released annual Thomas L. Harris/Impulse Research Public Relations Survey shows that PR budgets grew to $3.37 million this year, an increase of almost $1 million over budgets… Continued

JobTracker

September 7th, 1998 by

Senior Media Relations Administrator/TOYOTA MOTOR SALES, U.S.A Toyota Motor Sales, U.S.A., is seeking a senior media relations administrator to act as company spokesperson, develop corporate media strategies, write press materials, coordinate media interviews and organize… Continued

Industry News

September 7th, 1998 by

Crisis Management: Delta Routes Calls to Swiss Air Concerning Crash Delta Airlines, which was deluged by calls Sept. 3 after a SwissAir plane carrying 50 of its passengers crashed south of Halifax, Nova Scotia, rerouted… Continued

A PR Pro’s Take on President Clinton’s 10 Mistakes

September 7th, 1998 by

Granted, you’ve had enough of all this Monica-and-Bill hubbub, but even if you’re not facing the wrath of Kenneth Starr, the PR lessons remain. Based on that, I have distilled from the Bill Clinton presidency… Continued

Auto Parts Co. Uses PR to Put Brakes on Negative Messages

September 7th, 1998 by

Moving the needle on public perception can be an especially tedious task when the cards are stacked against you threefold. But that’s exactly what automotive parts company ITT Industries faced when several years ago it… Continued

Calendar

September 7th, 1998 by

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonlin.com September 9 "11th Annual Public Relations Society of America/Los Angeles Chapter Nonprofit Seminar,"… Continued

Trends & Ideas

September 7th, 1998 by

Cyber PR: Web Sites – No Longer A What-If Web sites are no longer an option for PR firms, as 80 percent of U.S. public companies have Web sites. Online PR plays a key role… Continued