Archive: September 1998

Discovery Networks 7700 Wisconsin Ave. Bethesda, MD 20814-3579 Do your homework for the producers on the Discovery Networks: they want concise, well-thought out pitches for their shows. The best place to get coverage here is… Continued

Monitoring newsgroups to understand what issues are gnawing at your customers or what perceptions linger in cyberspace about your company has become a key part of corporate reputation management. Because of that, PR NEWS commissioned… Continued

WASHINGTON, D.C. – The telecommunications industry provides one of the most poignant examples of how the communications profession is evolving. Those mastering this kind of PR are finding that excelling in this arena requires a… Continued

To set the record straight on age-old myths concerning hernias, BBK Communications launched a direct-to-consumer (DTC) campaign that promotes a tension-free hernia repair procedure using the "Cannonball Man." The month-long national campaign in June promoted… Continued

A recent proposal by the Food and Drug Administration will have a significant impact on the sale and marketing of drugs, including biologics and medical devices. This means pharmaceutical marketers can have more latitude in… Continued

St. Elizabeth’s Medical Center is getting a two-fold benefit from its Web site that promotes on-going clinical trials: strengthened physician relations and a national reputation for cutting-edge medical research. The Web site’s main attraction is… Continued

Anti-drug awareness efforts still are missing the mark with U.S. youth, as drug use among adolescents and teens is increasing, according to a new study by the US Department of Health and Human Services (HHS).… Continued

Worksite educational programs are helping control diabetes for employees, according to a study conducted at a Chicago-based employer. The study involved First Chicago National Bank of Detroit [FCN] which offered a diabetes metillus education program… Continued

Seniors are fed up with long waits at doctors’ offices and are open to using the Internet for health-related tasks but may be unaware of the possibilities, according to a recent study by Age Wave… Continued

PHILDELPHIA – These remarks will sound familiar: "Our advertising budget was cut in half last year." "We’re pulling our advertising production in-house." "Our budgets are flat so we can’t keep up with the year before."… Continued