Culling Lessons From Swissair Crash: Across-the-Board Commitment Needed

Think of your crisis management plan as a mortgage on your company's reputation - a debt that can be handled well or one that can get dangerously out of control, even accruing damaging late fees. In that vein, Swissair's response to its downed flight that killed 229 people Sept. 2 is supplying some crucial examples of how closely rooted timeliness is to image management.