Trends & Ideas

Cyber PR: Web Sites - No Longer A What-If

Web sites are no longer an option for PR firms, as 80 percent of U.S. public companies have Web sites. Online PR plays a key role in disseminating information, increasing your firm's visibility and making potential client contacts. William D. Mellon, VP Rockwell International Corporation, reveals who is surfing the Net and why PR execs should take notice: