Archive: August 1998

Sony Camcorder Controversy: A Snapshot of Crisis Variance More proof of the varied forms crises can take is the fresh controversy out of which Sony Electronics is digging itself. The company has been hit with… Continued

The roller coaster ride of mergers and acquisitions are a white-knuckle time for anyone in corporate communications, often because the initial stages provide little insight into whether you’ll remain on the team once the agreement… Continued

August 29-September 2, Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/422-3737. October 11-13, The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare Marketing Conference. Washington, D.C. 312/704-9700. September… Continued

Mayo Puts Its Web Site On ‘Headline Watch’ The site, Mayo Clinic Health Oasis (http://www.mayohealth.org) added "Headline Watch" to its consumer online offerings this month, which provides daily updates on mainstream media health coverage. In… Continued

THE WIN: Fischer & Partners, a Los Angeles-based healthcare marcom firm, became Unicare Life & Health Insurance Company’s national PR agency of record (AOR) last month. Unicare, based in Woodland Hills, Calif., is a subsidiary… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The… Continued

PR Vets Aren’t Optimistic About Younger Generation Veteran PR practitioners are not optimistic about the next generation’s writing skills, client relations and business acumen, according to a recent study by a regional PR industy newsletter.… Continued

The failed merger of United Healthcare and Humana is putting the organizations’ communications strategies to the ultimate test. The task is to convince internal and external audiences that the two companies were viable before the… Continued

Are Lacking in Four Core AreasIn spite of the healthcare industry’s robust merger activity, merger communication strategies still are missing the mark in four critical areas of employee communications that range from "announcement communications" to… Continued