Archive: August 1998

Neil E. Herman, a new crisis management director at Burson- Marsteller, has a resume that would impress just about anyone. He’s tucked under his belt 27 years of law enforcement work, which includes investigating terrorist… Continued

Dow Corning’s proposed $3.2 billion settlement over the breast implant controversy – which will allow it to surface from bankruptcy – represents more than a singular business move. Every year, thousands of companies file for… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

Campaign With ‘Sole’ Reinvigorates 1970s Brand A recent campaign to revitalize Dr. Scholl’s Exercise Sandals turned a $55,000 PR budget into $1,885,255 worth of advertising equivalency, garnering publicity from all types of media outlets and… Continued

Calendar Highlight!!! PR NEWS "Advanced Crisis Management & Media Relations Two-Day Workshop," Sept. 14-15, Sir Francis Drake Hotel, San Francisco, 888/707-5814, http://www.prnewsonline.com August 27, "PAC Roundtable for Corporations," Public Affairs Council, Washington, D.C., 202/872-1790; http://www.pac.org.… Continued

The Job Scene: After the Tassels are Turned: PR Market Healthy For Grads One of the barometers of the health of the PR industry is looking at whether or not college grads are finding work… Continued

Seattle Post Intelligencer Details on pitching an op-ed editor at key media outlets. Circulation: Weekday, 204,905; Sunday, 507,171 Contact : Charles Dunshire, Editorial Page Editor Address : P.O. Box 1090, Seattle, WA, 98111 Phone /FAX… Continued

Chicago Sun-Times 401 N. Wabash Ave., Chicago, IL 60611 The only good time to reach the editors at the Chicago Sun-Times is no later than 11 a.m. CST. After noon, it’s impossible to get a… Continued

An honest public relations practitioner, Edward Bernays reasoned, could use all the wiles of the profession to measure public opinion and try to sway it, to see how people perceived politicians and repackage them more… Continued

Working with senior variable annuity and mutual funds marketing staff, brokers/dealers, and fund managers you will serve as the point person for our leading line of business: individual investment products (annuities and mutual funds). Responsible… Continued