Mayo Puts Its Web Site On 'Headline Watch'
The site, Mayo Clinic Health Oasis (http://www.mayohealth.org) added "Headline Watch" to its consumer online offerings this month, which provides daily updates on mainstream media health coverage.
In August, the health topics included updates on birth control pills, hernia repair and smoking cessation. The site draws upon the expertise of Mayo Clinic's 2,000 physicians and research scientists.
It also encourages surfers to get proactive with evaluating their health in two areas-allergies and high blood pressure-through an "Allergy Assessment Tool" and a "High Blood Pressure Quiz."
In addition, Mayo is providing health coverage support to three online consumer media sites - U.S. News and World Report (http://www.usnews.com), CNN Interactive (http://www.cnn.com) and Microsoft's health channel (http://home.microsoft.com).
(Mayo Clinic Health Oasis, 507/284-2653)
Partnership Reaches Seniors At Activity Centers
The American Diabetes Association (ADA) is partnering with The Senior Network (TSN), a mature market consulting firm, to target seniors at 2,500 activity centers throughout the country using over-sized "wall magazines." The partnership also represents a targeted opportunity for marketers to reach the senior audience with diabetes-related product or treatment information.
The program will launch during "American Diabetes Month" in November with editorial provided by ADA on the large posters that will also feature advertising. Corporate sponsorships are available in the supporting educational materials.
The partnership is expected to reach 3.75 million seniors in the 50-plus age demo.
TSN, based in Stamford, Conn., creates senior-targeted customized marketing programs. TSN clients have included Blue Cross/Blue Shield, [3456Z] Johnson & Johnson [JNJ] and Procter & Gamble [PG]. (TSN, Kip O'Brien, 203/975-9078)
Employees Choose Benefits, Physicians Online
The Guardian Life Insurance Comp., is expediting the employee insurance benefits process for large employers with its Virtual Employee Benefits Center (VEBC). The Web site drives employee traffic to its directory of preferred provider organizations and allows employees to price various health plan benefit coverage levels.
VEBC directs employees to dentists and doctors based on specialty and how close physician offices are to residences. Employees can print out an enrollment form, sign it and submit it to their employers.
(The Guardian, Carol Cramer, 212/598-1390)
'Crisis' Author To Speak At Industry Conference
Jeffrey Caponigro, author of "The Crisis Counselor" will be a keynote speaker at the "PR News Advanced Crisis Management & Media Relations Workshop" in San Francisco on Sept. 14-15. (PR News is a sister publication of HPRMN.)
Caponigro heads up his own PR firm, Caponigro Public Relations and is former CEO of Casey Communications, a Shandwick-owned firm based in Detroit. He will share with conference attendees crisis case studies and highlight seven tips to crisis preparation and management. He also will do a book-signing during the Sept. 15 luncheon.
The two-day hands-on workshop, sponsored by Burson-Marsteller, MediaMap and MediaLink, features panels of executives from national agencies and corporations. Topics include assessing what a crisis can mean to your company, a journalist panel, media training and a hands-on crisis workshop.
As an HPRMN subscriber you will receive a special discount on registration. Call 888/707-5814 or visit the Web site at http://www.prnewsonling.com.