Crisis Hits Home With Edelman; PR Teams ‘Walk the Walk’

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" - but what happens when a crisis literally hits home? At Edelman Public Relations Worldwide, we responded to a crisis by creating a virtual PR office. In the process, we discovered that as the stripped-down "Edelman Exposed," we had a lot for which to be proud.